13/07/20Seaward Logo update
Profile Graphic Design Agency in Chichester have just finished work on the Seaward logo update. The new logo is a refreshed version of the original.
Logo Design update
Every logo at some stage will benefit from being updated. Logos are designed in their time and because of changing trends and preferences will show their age after a while.
The Seaward logo used Helvetica Extended as its typeface. A classic font but much used and the extended font was looking dated. The original brief was for a complete re-design including removing or re-designing the Beaver icon as well as the strapline.
The Beaver icon does not always get recognised as a beaver. Profile did explore re illustrating this as well as removing. This may be re-visited in the future but for now the client was happy with a simple font change.
Logo Design content
The previous logo above featured a strapline. The logo also used a lengthy descriptor of the companies business sectors. It was agreed that a separate logo for each sector, with a single word descriptor would be preferable.
For the Seaward logo update, Profile have created 2 logo options; Seaward Homes – for residential development projects and Seaward Properties – for the more commercial development side of the business.
Chichester Logo Designers
Profile Design have been creating unique logo design solutions and branding for over 30 years. Creating successful logo designs requires some key ingredients. Firstly, a good brief from a client. Understanding the clients business, its roots, its aspirations, the potential clients/recipients, the competition, the ways the logo will be utilised on packaging, vehicle livery, stationery and printed brochures etc are all essential.
Good communication with clients on expectations and budget are also key to good logo design.
Logo Design Costs
To estimate a logo design accurately we need to estimate how much time is required to create a logo to each unique brief. A well considered, original logo design, needs research and thought time as well as time spent in the design process and this adds up.
Estimates are based on our experience with different sizes of companies and individuals and it’s usually quite apparent from initial conversations how much time we will require. Every person / business / organisation is
different: some need continual communication, some need quick summaries, some want to be involved face-to-face at every step, some need to get critique and feedback from a committee.
To estimate accurately we need to estimate how much time is required to create a logo to brief. A well considered, original logo design, needs research and thought time as well as time spent in the design process and this adds up. A typical/average scenario is as follows:
Logo Design Time
1 hour – initial meeting/briefing
2 hours – research / inspiration
3 hours – initial scamp ideas / sketches
2 hours – application / refinement of ideas into a presentation document
1 hour – getting feedback, digesting, conjugation
3 hours – refinements to logo following feedback
1 hour – final logo presentation
1 hour – preparation of logo into all various formats (PDF, eps, jpeg rgb, jpeg cmyk, small jpeg/gif)
1 hours – additional correspondence time (phone / email)
Total 14 Hours
In reality you may sometimes get the logo right first time, or you may find a client wants to meet at every iteration … but this is a good measure of time for the projects we’ve been involved in.