23/05/14Hand lettering Chichester
A stealthy resurgence of hand drawn is happening in the design world—a rebellion against the cold, sleek, digital environment in which we designers spend most of our time. hand drawn is not-so-quietly making a colossal comeback, exploding into the forefront of design. It no longer has to hide on the B-side or apologize for looking hand lettered. Categories that used to be forbidden, such as logos and packaging, now embrace this historic form of typographic expression. It’s appearing everywhere—even on A-list products such as movie titles, magazines, book covers and advertisements. this style of lettering is out, proud and absolutely amazing.
The beauty of hand lettering is its flexibility and adaptability. It can be found in so many forms and so many different types of media that it appeals to almost every audience. From whimsical to elegant, and old school to new school—there is inspiration out there for everyone.
Hand lettering involves taking a completely different approach to the use of text in design, moving away from the skills used for traditional typography. Whilst typography concentrates on the art and technique of arranging type, generally using preexisting typefaces, hand-lettering is the art of drawing letters. To put it a little more simply, typography is graphic design, whereas lettering is illustration.
Some design projects demand something a little different. There has been a resurgence in the use of hand created typography and calligraphy in recent years, a pleasant departure from the more corporate, controlled approach. Dan Armstrong is an accomplished Designer and typographer based in Chichester, West Sussex. Take a look at some of his recent projects.