Brochure and Pocket Folder Design CPN
Brochure and Pocket Folder Design in Chichester
These Brochure and Pocket Folder designs are for Chichester Based business CPN Ltd. This project includes the printing of the pocket folder. Information graphic illustrations are by Profile Design. Profile also supplied stock photography.
The CPN Brochure introduces the company and its staff. The brochure also outlines the varied services the company offers. It is important that as well as fitting with the CPN branding, that the brochure has a strong identity of its own. A lighthouse theme for this brochure has been used. The lighthouse image conveys the idea of safety and guidance.
CPN handled the printing of the brochure. The brochure is printed digitally as a 16 page A4 Portrait. Profile Design provide very competitive costs for litho printing of the Pocket folder. The folder was printed full colour on both sides and finished with a matt laminate. The gummed 5mm capacity pocket also had business card slots included. The Folder is printed on a 250gsm silk art paper. The folder is scored and folded with a 5mm capacity
It is important that all the design conveyed the right messages for the relevant user. For a business involved with Investment management it is important that all marketing material conveys stability and reliability as well as appearing authoritative in the field and established and trustworthy.
All the features of a design are used to convey these messages, the colours used, the font choices and of course the imagery used. We make subliminal decisions on a brand or a product based on a wide variety of learned assumptions and experiences.
Our job as designers is to establish who the end user or viewer might be. The design needs to prioritise the right messages and images to grab attention and win trust from the beginning.