Bridge2Aid (B2A) is a charity working in the Mwanza region of North West Tanzania. B2A work closely with the Tanzanian Government to deliver aspects of their dental strategy, operate a not-for-profit dental clinic in the city of Mwanza, and have a community development programme for the poor.
Profile Design have acted as Graphic Design and print consultants to the charity since it’s inception. The brand has undergone a few reviews over the years as Marketing personnel have come and gone. What has remained constant has been design for brochures, leaflets, posters, annual reports and various flyers that are primarily image led. A Charity that works in a field like Bridge2Aid does can say more to potential donators and supporters with the amazing, moving images it holds than with reams of text. This is great from a designers perspective.
Bridge2Aid Design Style
The most important thing when trying to communicate an essential message and attract potential supporters is to be as distinctive and engaging as possible, there are many charities seeking support so to stand out and get your message across quickly is vital. The Bridge2Aid main brand colours are Cyan and Magenta, both striking in their own right and very complimentary when used together. This combined with a house font (Chalet) that is very legible and stylish creates publicity that is immediately identifiable.