AE Parker is a Chichester based, family-run road haulage business with a 75 year history, providing a complete palletised delivery service.
The Directors at Parker contacted us having decided that the company’s identity needed refreshing. Initially our brief was to modernise the existing identity which had changed little in the preceding 50 years.
It was agreed that along with the updating process Profile design should include some proposals for a completely new company image. To the credit of the Parker board of Directors the decision was made to go with a complete overhaul of the corporate identity.
The new company logo was developed with input from the client. Particular direction included a desire to retain green as the company colour and for a gradated background (particularly for vehicle livery). The graphic included in the logo was developed to represent the timed element of the delivery service in combination with the 24 hour nature of the business.
The new identity has been very successfully applied to every aspect of the AE Parkers public face including: vehicle livery, depot signage, advertising, company literature and a new website.
“We have been impressed with Profile Design at every stage, they are a flexible, creative and
reliable company that are easy to communicate and deal with.”
John Parker – Company Director