Following a competitive tender, Profile Design were selected by Chichester District Council to design and implement branding for the new 7 million pound museum in the heart of Chichester.
The process included hosting a stakeholder meeting. Following a brief presentation on the development of brands and logos by Nigel Chivers from Profile Design, the meeting explored USPs, KIAs and word descriptors related to the current and future. We then distilled the information gathered and proposed a shortlist of potential names for the new museum.
The main considerations were to find a name that was:
- Non specific, generic and clear
- A name which encapsulated the aspirations, places and people in history that make the museum what it is.
Themes
- The diversity of the Museum’s collection indicated a non specific theme
- The wide audience of users embracing academics, school children and families suggested a neutral branding
Brand values to be communicated
- High Quality
- Big/Extensive (Biggest in the region)
- Serious/Expert/Academic
- Fun/Interactive/Interesting
- Engaging/Sensual/Emotional
Following this process Profile presented numerous logo design options to the commissioning panel which were subsequently edited for a final presentation to the project board, (a panel of senior decision makers and stakeholders)
The subsequent decision of the board was that the new facility would be ‘The Novium Centre’ A composite of the Roman name for Chichester (Novio Magus) and the word ‘Museum’.
Further examples of the logo design proposals can be viewed in the CDC portfolio on the portfolio page.
